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16 Sept 2026Music

Universal Music Sues DistroKid as ElevenLabs Launches Music v2.5: AI Music’s Copyright Divide

Two developments are exposing the growing divide between authorised AI music and content that rightsholders allege is deceptive or infringing.

Universal Music Group has filed a federal lawsuit against DistroKid, accusing the distributor of copyright infringement and deceptive trade practices connected to unauthorised recordings and mass-generated AI content. DistroKid denies the allegations, and the court has not made any findings.

Separately, ElevenLabs has launched Music v2.5 as the default model in ElevenMusic. The release arrived one day after ElevenLabs and UMG announced a future, opt-in platform built around licensed music—but the two products are separate.

The Developments at a Glance

DevelopmentConfirmed informationWhy it mattersUMG sues DistroKidThe complaint identifies 1,000 allegedly infringed recordings and requests damages and injunctive reliefDistributors may face greater responsibility for verifying rights and responding consistently across platformsElevenLabs launches Music v2.5The model is now the default for prompted and reference generation in ElevenMusicGeneral AI tools are becoming more capable and commercially accessibleUMG and ElevenLabs develop a licensed platformThe future product will use participating artists and licensed musicConsent, licensing and compensation are becoming central to commercial AI products

Why Is Universal Music Suing DistroKid?

UMG Recordings, Capitol Records and Capitol CMG filed the case in the US District Court for the District of Delaware on September 15, 2026.

The lawsuit alleges that DistroKid distributed unauthorised recordings to Spotify and other digital platforms. The examples described in the complaint include allegedly copied recordings, unlicensed samples, substituted vocals, remixes, sped-up or slowed-down versions and releases using artwork that resembles official releases.

UMG also claims that certain recordings continued to be distributed to other services after rights conflicts had been identified through the content-management systems of individual platforms.

The allegations appear in the full 52-page UMG complaint. They remain claims made by the plaintiffs and have not been proven in court.

What Does the Lawsuit Say About AI Music?

The complaint accuses DistroKid of helping mass-produced AI content enter the streaming ecosystem while presenting its catalogue as legitimate, artist-backed music.

However, UMG specifically states that the case is not intended to challenge every release created with artificial intelligence. The complaint distinguishes clearly disclosed AI-assisted or AI-generated music from content that is allegedly deceptive, infringing or designed to manipulate search and recommendation systems.

The central questions are therefore not simply whether AI was used. They include:

Who owns the underlying recording and composition?
Was AI involvement accurately disclosed?
Did the uploader have permission to use samples, vocals or artwork?
Was the artist identity or profile misleading?
Was the content produced or promoted to manipulate streaming revenue?
Did the distributor respond properly after receiving an infringement notice?

This distinction is important for artists using AI as a legitimate production tool. AI involvement does not automatically make a recording unlawful, but it does not remove the need for copyright clearance, accurate metadata and permission from every relevant rightsholder.

How Much Is UMG Seeking?

The complaint identifies 1,000 specific sound recordings and seeks statutory damages of up to $150,000 for each infringed work, along with injunctive relief.

Multiplying the maximum statutory amount by the 1,000 identified works creates a theoretical ceiling of $150 million at the current stage of the case.

That figure is not an awarded judgment or a guaranteed settlement amount. Any actual liability would depend on the court’s findings, the eligibility of each work for statutory damages, the evidence presented and whether any infringement was found to be willful.

UMG describes the identified recordings as only an initial group and argues that further discovery could reveal additional works. Reuters’ report on the lawsuit confirms that the case is seeking monetary damages and an order intended to stop the alleged conduct.

How Has DistroKid Responded?

DistroKid strongly disputes UMG’s allegations.

A company representative said DistroKid takes copyright protection, fraud prevention and the integrity of the music ecosystem seriously. The distributor is expected to have the opportunity to answer the complaint formally and challenge UMG’s evidence as the litigation develops.

No court has ruled that DistroKid infringed UMG’s copyrights or engaged in deceptive trade practices. The case should therefore be described as an unresolved lawsuit rather than an established violation.

What Is ElevenLabs Music v2.5?

Music v2.5 is ElevenLabs’ latest generative-music model and is now the default option for prompted and reference-based generation in ElevenMusic.

ElevenLabs says the model produces more natural-sounding instruments, stronger arrangements and more complex tracks. The company reports that v2.5 was preferred over the previous model in the majority of 47,885 same-prompt comparisons.

Music v2 remains available for users who prefer the older model.

According to the official Music v2.5 announcement, the update also includes:

Lossless downloads across all plans
Five lossless downloads per day for free users
Up to 400 monthly lossless downloads on the Pro plan
Commercial use for free-plan output when ElevenMusic is credited
Access through ElevenCreative and the ElevenLabs API
Download restrictions on tracks that reference another artist’s song

These are product terms and performance claims provided by ElevenLabs. Users should still review the applicable licence before distributing or commercially exploiting generated material.

Is Music v2.5 Part of the UMG Licensing Agreement?

No. ElevenLabs explicitly states that Music v2.5 is separate from its new agreement with Universal Music Group.

The two companies announced their multi-year licensing and product-development partnership on September 10, one day before Music v2.5 became available.

Their future platform is expected to let fans create remixes, mashups, alternative interpretations and personalised vocal experiences using music from artists and songwriters who choose to participate.

The official UMG announcement says the platform will be offered separately from ElevenMusic and the ElevenLabs Music API.

Therefore, the release of Music v2.5 does not mean that UMG’s complete catalogue is currently available for training, reference generation or remixing.

General AI Models vs Licensed Artist Products

The distinction between the two types of AI service is increasingly important.

A general model creates music from prompts or reference material under the platform’s standard terms. A licensed artist product operates under additional agreements covering specific catalogues, artists and approved uses.

Labels and creators should establish:

Which recordings were used to train the model
Whether reference audio can be retained or reused
Which artists have opted in
What outputs users are permitted to distribute
How attribution will be handled
Whether participating artists receive compensation
How revenue is calculated and reported
Whether consent can be withdrawn
How disputed outputs can be removed
Whether rightsholders have access to audit information

A partnership announcement alone does not answer all these questions. The applicable product terms and individual licences determine what is actually authorised.

What Does This Mean for Independent Artists and Labels?

The DistroKid lawsuit could increase pressure on distributors to examine uploads more closely before delivering them to streaming services.

Artists and labels may encounter stricter identity verification, longer release reviews and additional requests for ownership documentation. These controls can help protect legitimate catalogues, but distributors also need transparent appeal procedures to prevent lawful releases from being incorrectly blocked.

Independent rightsholders should maintain:

Signed master-ownership agreements
Composition and publishing information
Contributor and royalty splits
Sample and interpolation licences
Cover-song permissions where required
Written consent for cloned voices or artist likenesses
Accurate AI-use declarations
Original audio files and production sessions
Complete and version-specific ISRC records
Evidence supporting promotional traffic and campaigns

Distributors should also explain whether an infringement confirmed on one platform results in a catalogue-wide investigation or removal across every service receiving the same recording.

Why It Matters

These stories demonstrate that the future of AI music will not be determined by technology alone.

General AI tools are becoming more powerful and accessible, while labels are simultaneously developing controlled products based on licensing, artist participation and compensation. At the same time, distributors are being asked to take greater responsibility for the legitimacy of the content passing through their systems.

For artists and labels, the safest strategy is to document ownership, disclose AI involvement accurately and understand precisely what every licence permits.

Frequently Asked Questions

Has Universal Music won its case against DistroKid?

No. The lawsuit has only been filed, and no judicial findings have been made.

Is UMG seeking $150 million?

The complaint identifies 1,000 recordings and requests up to $150,000 per infringed work. This creates a theoretical maximum of $150 million, not an awarded amount.

Is DistroKid still operating?

Yes. The lawsuit does not automatically prevent DistroKid from continuing its distribution services.

Is AI-generated music illegal?

No. AI-generated or AI-assisted music is not automatically illegal. Legal risks arise when copyrighted material, samples, identities, voices or other protected rights are used without permission.

Does Music v2.5 include Universal Music’s catalogue?

ElevenLabs says Music v2.5 is separate from its UMG agreement. The launch does not make UMG’s catalogue generally available for remixing or model training.

When will the licensed UMG–ElevenLabs platform launch?

The platform is still being developed. A public launch date has not been announced.

Year-End Advertising Competition Intensifies; 55% of Marketers Increase Budgets as Campaigns Launch Earlier

Marketing

Sep 25, 2026

Year-End Advertising Competition Intensifies; 55% of Marketers Increase Budgets as Campaigns Launch Earlier

The competition among brands to capture customer attention during the year-end holiday season is entering a new phase. According to a new 2026 study by the Yahoo DSP platform, more than half of retail marketers plan to significantly increase their advertising budgets, with most aiming to launch their campaigns well ahead of the market rush. Data shows that 55% of retail marketers are boosting their ad budgets, marking a notable rise compared to 44% last year. Concurrently, 57% of advertising agencies and 54% of overall marketers share similar plans to expand their spending. The major shift is not solely in spending volume, but also in timing. The study revealed that 77% of advertisers expect their holiday campaigns to be live by November, with the highest concentration of launches occurring in October (34%). This indicates that brands are no longer waiting for events like Black Friday and Cyber Monday to establish their initial connection with consumers. Instead, they aim to introduce their products earlier and secure a place in the buyer's mind. For instance, an electronics brand might showcase its new mobile phones in October, allowing customers to make their comparisons. Then, once the discount season begins, the brand can retarget those same interested consumers with special promotional offers. This push for earlier campaigns is a direct response to shifting consumer behavior. Yahoo's June 2026 data demonstrated that 24% of shoppers began their holiday shopping as early as the summer (compared to 13% the previous year). If a consumer starts researching in the summer and early fall, a brand that waits until late November to appear will undoubtedly miss a golden opportunity. Furthermore, there is a growing emphasis on Connected TV (CTV) advertising. 58% of advertisers plan to increase their budgets for this channel this year (up from 45% in 2025), driven by the fact that 62% of users acknowledge that ads on streaming platforms and television directly influence their purchasing decisions. This has made streaming ads an integral part of customer outreach strategies, even though accurately measuring their direct impact on actual purchases remains an ongoing challenge. The key takeaway for marketers from these trends is that the battle for the consumer is no longer just about who offers the steepest discounts on Black Friday. Rather, it is about who can earn the customer's attention and trust earliest. The year-end shopping season now begins months before the actual sales, making early brand awareness and familiarity the true battleground.

Music

Sep 24, 2026

India’s Music-Tech Growth and New Zealand’s Push for Stronger AI Copyright Rules

The global music industry is developing in different directions at the same time. In India, music-tech companies are building new infrastructure for independent artists, offering services that traditionally required support from record labels. In New Zealand, the recorded music industry is pushing for stronger copyright protections as artificial intelligence companies increasingly use creative works for AI development. These two developments highlight two major questions for the modern music business: How can independent artists access professional music services, and how should music rights be protected in the age of AI? India’s Music-Tech Platforms Are Expanding Support for Independent Artists India’s independent music sector is seeing growing support from music-technology companies that combine distribution, royalty management, publishing, marketing and other services under one platform. One example is Madverse, which has now onboarded more than 200,000 independent artists and labels across more than 45 countries, according to a September 2026 report by The Financial Express. The platform distributes music to major streaming services and also provides services including royalty collection, music publishing administration, sync licensing, marketing and analytics. The development reflects a broader change in how independent musicians can operate. Artists increasingly have access to services that were historically associated with traditional record labels without necessarily entering a conventional label arrangement. The Financial Express reported that Madverse allows musicians to retain up to 100% ownership of their masters while accessing distribution and other services. How Is Madverse Supporting Independent Artists? Madverse combines several parts of the music business into one technology platform. Its services include: Digital distribution Royalty collection Music publishing administration Sync licensing Marketing Audience development Analytics and music-industry insights This type of model allows independent artists to access more of the infrastructure needed to release and monetize music without relying entirely on a traditional record label. Madverse's reported reach of more than 200,000 artists and labels across 45+ countries also shows that Indian music-tech companies are increasingly operating beyond the domestic market. What Is Damroo Doing for Indian Independent Musicians? Damroo is another Indian music-tech platform offering services designed to support independent and regional creators. Its services include music distribution, publishing support, YouTube management, marketing and production assistance. Damroo describes its platform as helping artists increase their reach and connect with opportunities within the music industry. The growth of platforms such as Madverse and Damroo is taking place alongside a large independent creator base in India. A recent report cited more than 40,000 active Indian music creators producing independent and regional repertoire. This is particularly significant because India's music market has historically been strongly connected to film music, while independent and regional artists continue to develop their own audiences through streaming and digital platforms. Why Does This Matter for Independent Artists? The growth of music-tech platforms can give independent musicians access to several services through one provider. Instead of separately finding a distributor, royalty administrator, publishing administrator, marketing team and sync representative, an artist may be able to access multiple functions through a single platform. This represents a broader shift in the music industry toward artist-service companies that provide infrastructure without necessarily functioning as traditional record labels. Recorded Music NZ Calls for Stronger Copyright Protection for AI Training In New Zealand, a different part of the music industry's future is receiving attention. Recorded Music NZ published a position paper in September 2026 outlining its concerns about copyright and artificial intelligence. The organisation is calling on the New Zealand government to maintain existing copyright protections and reject new copyright exceptions that would allow AI companies to train on music without authorization. Recorded Music NZ represents recording artists and rights holders in Aotearoa New Zealand through licensing, advocacy and industry initiatives. What Is Recorded Music NZ Asking the Government to Do? Recorded Music NZ has outlined several areas it wants the government to address. 1. Keep Existing Copyright Protections The organisation says existing copyright law already provides a framework for determining how music can be used for AI training. Its position is that AI companies should seek permission and obtain licences when they want to use copyrighted music for training rather than receiving a broad new copyright exception. 2. Require AI Companies to Keep Training Records Recorded Music NZ is also asking for meaningful requirements for AI companies to maintain records of the material used to train their systems. According to the organisation, access to this information could help rights holders identify whether their music has been used and support future licensing or enforcement. This issue is becoming increasingly important as music companies and creators seek greater transparency around the datasets used to develop generative AI systems. 3. Introduce AI Content Labelling Recorded Music NZ is also calling for AI-generated content to be properly labelled. The proposal reflects a wider international discussion about transparency, particularly as listeners may find it increasingly difficult to distinguish between human-created and AI-generated music. 4. Create a Coordinated National AI Policy Recorded Music NZ is calling for a broader, coordinated government approach to AI regulation, with the music and wider creative industries involved in policy discussions. Why Is Licensing Important for AI and Music? Music rights are already licensed across many parts of the industry. Streaming services, broadcasters, businesses and other users obtain permissions to use music under established licensing systems. Recorded Music NZ itself licenses certain uses of sound recordings on behalf of rights holders in New Zealand. The debate around AI training asks whether the same principle should apply when copyrighted music is used as training material for AI systems. For rights holders, licensing can provide a way to authorize use while establishing terms around payment, scope and permitted activities. For AI developers, licensing can provide a clearer legal framework for accessing copyrighted material. The exact rules remain a subject of ongoing policy and legal debate in countries around the world. How Does This Fit Into the Global AI and Music Debate? New Zealand's discussion is part of a much broader international debate. Music companies, artists, publishers and technology companies are currently addressing questions including: Can copyrighted music be used to train AI without permission? Should AI companies obtain licences for training data? How should rights holders discover what material was used? Should AI-generated music be labelled? How should creators be compensated? What information should AI companies disclose? Similar discussions are taking place in other markets. In Australia, for example, AI companies have recently lobbied around copyright rules while the government considers its broader AI framework. The growing number of copyright disputes involving AI also demonstrates that the relationship between technology companies and creative rights holders remains unsettled. What Do These Two Developments Tell Us About the Music Industry? The developments in India and New Zealand address different issues, but both show how the infrastructure surrounding music is changing. In India, technology companies are building new services that help independent artists distribute, monetize and manage their music. In New Zealand, the music industry is pushing for stronger systems to protect, license and document the use of copyrighted music in AI development. Together, they highlight the growing importance of music infrastructure beyond simply releasing a song. For today's artists and rights holders, distribution, publishing, royalties, metadata, licensing, copyright and technology increasingly operate as interconnected parts of the music business. What Should the Music Industry Watch Next? Several developments will be important to follow: The continued international expansion of Indian music-tech companies. Growth in services designed specifically for independent and regional artists. New approaches to royalty collection and publishing administration. Government decisions on copyright and AI training. Whether AI companies adopt licensing models for music training data. New transparency requirements around AI-generated music. How rights holders can identify and document the use of their catalogs in AI systems. The global music industry is therefore evolving on two fronts: building better infrastructure for independent creators while developing new rules for protecting creative rights in the AI era. As digital music continues to expand, access to professional services and control over intellectual property are becoming increasingly important parts of an artist's career. Art City follows developments across music, technology, copyright, distribution, royalties and the global creative industries.

Digital Ad Costs for Acquiring New Customers Drop by 45%; AdRoll Reveals a Golden Opportunity Ahead of Black Friday

Marketing

Sep 24, 2026

Digital Ad Costs for Acquiring New Customers Drop by 45%; AdRoll Reveals a Golden Opportunity Ahead of Black Friday

The digital advertising market in this phase leading up to the holiday and year-end shopping season has created a rare opportunity for brands. Data from the AdRoll platform, derived from the analysis of over 20,000 online businesses, reveals that the cost of ad impressions for targeting new customers (Prospecting CPM) has dropped by a record 45% compared to the previous year. Alongside this, the cost of re-engaging customers who have previously visited a website (Retargeting) has decreased by 29.1%. This shift in pricing presents a new strategy for business owners. If $10 was previously spent per thousand ad impressions, the same level of visibility can now be achieved for $5.50. This allows brands to build a broad base of potential customers before the congestion and rising ad costs of the Black Friday season. Brands can now introduce their products and capture user attention at a low cost, enabling them to convert that interest into actual purchases through Retargeting campaigns with special offers once the discount season begins. However, lower costs alone do not guarantee success; consumers in 2026 are highly cautious and price-sensitive. Therefore, advertising messages must clearly demonstrate the product's value and benefits to ensure that cheap clicks translate into valuable sales.

Netflix Sets Global IMAX Release for Brad Pitt’s ‘Cliff Booth’

Distribution

Sep 24, 2026

Netflix Sets Global IMAX Release for Brad Pitt’s ‘Cliff Booth’

David Fincher’s new film will receive a two-week IMAX engagement before its December streaming premiere. Netflix has confirmed that The Further Mis-Adventures of Cliff Booth will open in IMAX cinemas globally on November 25, 2026. Directed by David Fincher from a screenplay by Quentin Tarantino, the film brings Brad Pitt back to the role introduced in Once Upon a Time in Hollywood. IMAX Release Before Streaming The film’s exclusive two-week IMAX run will precede its Netflix premiere on December 23. The schedule places the streaming debut four weeks after the theatrical opening, giving cinema audiences an early opportunity to see the film. A New Chapter for Cliff Booth Set in 1977, the story follows Booth as he works as a Hollywood fixer. Elizabeth Debicki, Scott Caan, Carla Gugino and Yahya Abdul-Mateen II join Pitt in the cast. Netflix released the official trailer on September 21. Why It Matters for Distribution The rollout combines a limited premium cinema engagement with a later streaming launch. For exhibitors, it creates an opportunity to attract audiences through early access. For Netflix, it could build awareness through theatrical screenings before the film reaches subscribers.

Music

Sep 23, 2026

Music Heritage and Industry Changes: Kurdish Saz Recognition and Live Nation’s Pukkelpop Agreement

The global music industry continues to evolve through two important conversations: the protection of cultural heritage and the changing structure of the live music business. In Kurdish music, discussions around the saz focus on cultural recognition, preservation and the importance of acknowledging the traditions connected to Kurdish musical identity. Meanwhile, Belgium’s approval of Live Nation’s involvement with Pukkelpop highlights another side of the music industry: how regulators are addressing ownership changes while protecting operational independence. Kurdish Saz and the Importance of Protecting Musical Heritage The saz is a traditional long-necked string instrument that has played an important role in various musical traditions across the Middle East, including Kurdish music. For Kurdish musicians and cultural organisations, instruments such as the saz and tembûr represent more than musical tools. They are connected to storytelling, oral traditions and the preservation of cultural memory across generations. Kurdish music has historically been passed through communities through songs, poetry and traditional performances. (Wikipedia) Why Are There Discussions About the Saz and Kurdish Cultural Identity? The discussion around the saz is connected to a broader conversation about cultural recognition and representation. Some Kurdish cultural voices argue that Kurdish musical traditions and instruments have not always received proper recognition when presented internationally. They highlight concerns that cultural elements can sometimes be separated from their original communities or presented without acknowledging their historical connections. The Kurdish Talent Academy article about Diwan Saz discusses these concerns, focusing on cultural preservation and the importance of recognising Kurdish contributions to music and traditional instruments. What Is Cultural Appropriation in Music? Cultural appropriation discussions in music usually focus on situations where elements from a culture are adopted, commercialised or represented without sufficient recognition of their origins. This can involve: Traditional instruments. Musical styles. Folk songs. Language and lyrics. Cultural symbols connected to artistic expression. However, music has always developed through cultural exchange. Many instruments and musical traditions have travelled across regions and influenced different communities over time. The key issue for many cultural communities is ensuring that these traditions are represented accurately and that the communities connected to them receive recognition. Why Is Preserving Kurdish Musical Heritage Important? Protecting musical heritage helps maintain the connection between historical traditions and future generations. Documenting Traditional Knowledge Recording traditional performances and preserving information about instruments helps ensure that cultural knowledge is not lost. Supporting Kurdish Artists Creating opportunities for Kurdish musicians allows traditional sounds and instruments to continue developing in modern music environments. Improving Cultural Recognition Correct attribution helps audiences understand the origins and histories behind musical traditions. Passing Heritage to Future Generations Young musicians play an important role in keeping traditional instruments alive while introducing them to new audiences. Belgium Approves Live Nation’s Pukkelpop Agreement With Independence Measures Belgium’s Competition Authority has approved Live Nation’s acquisition of Pukkelpop after accepting legally binding commitments designed to maintain the festival’s operational independence. While Live Nation retains formal ownership, the agreement ensures that festival operations and related assets will be controlled by an organisation linked to Pukkelpop founder Chokri Mahassine. The independent operator will continue controlling key decisions, including: Artist bookings. Festival programming. Ticket pricing. Supplier relationships. Venue decisions. Capacity management. The commitments will remain active for 10 years, with the possibility of a five-year extension, while compliance will be monitored by an independent trustee. (Wikipedia) Why Did Belgium Review the Pukkelpop Deal? Competition authorities often review major entertainment acquisitions to understand whether ownership changes could affect competition, artists, suppliers or audiences. Live music has become an increasingly important part of the global music economy, with major companies involved in areas such as festivals, promotion, ticketing and artist services. When large-scale acquisitions happen, regulators may examine questions including: Could competition between festivals be affected? Could artists have fewer opportunities? Could suppliers or audiences experience changes? Will independent decision-making remain possible? In the Pukkelpop case, Belgium’s Competition Authority accepted commitments intended to preserve independent operational control. What Does This Mean for the Future of Music Festivals? The agreement reflects a wider trend in the entertainment industry: balancing global investment with local identity and independent creative decision-making. Many successful festivals are built around their unique programming, community relationships and cultural identity. Maintaining independence in areas such as bookings and programming allows festivals to continue developing their own creative direction while operating within larger business structures. What Do These Two Developments Show About the Music Industry? Although the Kurdish saz discussion and the Pukkelpop decision concern different areas of music, both highlight important questions about the future of the industry: Cultural identity: How can traditional music and cultural expressions receive proper recognition and protection? Industry structure: How can global investment continue while maintaining independence and diversity? As music becomes increasingly global, both cultural preservation and responsible industry development remain important parts of protecting the future of music. Art City follows developments across music, culture, copyright, distribution and the global creative industries.

The Retail Media Advertising Market is Expected to Grow by 23% in 2026, Yet a Significant Gap Remains Between Goals and Execution Capabilities.

Marketing

Sep 23, 2026

The Retail Media Advertising Market is Expected to Grow by 23% in 2026, Yet a Significant Gap Remains Between Goals and Execution Capabilities.

The Retail Media model involves retail giants like Amazon and Walmart selling advertising space within their websites and apps to various brands. For example, when a shopper searches for a specific type of coffee, a brand can pay to have its product appear at the top of the search results. In doing so, the retailer not only profits from the sale of the product but also generates additional revenue from selling the advertising space. According to data presented by eMarketer analyst Sarah Marzano at the Groceryshop 2026 conference, executives managing these networks anticipate a 23% growth. However, less than one in five predict they will exceed their plans, and nearly a third believe they will fall short of their set targets. This hesitation among retailers is heavily tied to measuring the true impact of the advertisements. Only 31% of executives are confident that their ad revenues represent new money rather than just shifted brand budgets from other channels. This brings two strategic marketing concepts to the forefront: Return on Investment (ROI), which measures the revenue generated against the advertising spend, and Incrementality, which answers the precise question of whether the shopper would have made the purchase even without seeing the ad. Today, brands are no longer satisfied merely by looking at click counts; they want to know exactly how many additional purchases the ad generated. To achieve near-term growth, retailers still rely heavily on conventional formats like sponsored search and artificial intelligence. Overcoming these challenges cannot be done through technology alone; it requires complete integration across marketing, sales, data, and store management teams. When an ad captures a buyer's attention, the product must actually be available in the store for the purchase to be completed. As a P&G representative highlighted at the conference, the partnership between a brand and a retailer must not be limited to a short-term campaign. The strategy needs to be long-term, aimed at establishing brand awareness and driving purchase intent. In this new phase, Retail Media is transitioning from merely an additional revenue source into a fundamental pillar of brand marketing. The decisive question moving forward will no longer be "how much money was spent?" but rather, "how many entirely new purchases can this money generate?"

Marvel Casts Maya Boyd as Storm in New X-Men Reboot

Casting

Sep 23, 2026

Marvel Casts Maya Boyd as Storm in New X-Men Reboot

September 23, 2026 | Hollywood / Marvel Casting — CONFIRMED Marvel Studios is continuing to build the cast for its upcoming X-Men reboot, with young actor Maya Boyd joining the project as Storm, one of the most iconic characters in the X-Men universe. Storm is a powerful mutant known for her ability to control weather and has been one of the central characters in the franchise since the original X-Men films. The role was previously played by Halle Berry in the original film series. Boyd will now bring a new interpretation of the character as Marvel introduces a new generation of X-Men characters. The upcoming reboot also features a major ensemble cast, including Sadie Sink, Kit Connor, Samara Weaving, Christopher Abbott, and Adam Driver in key roles. A New Generation of X-Men Marvel’s X-Men reboot is expected to introduce a fresh version of the mutant team while building on the legacy of the previous films. Casting a new actor for a famous role like Storm requires finding someone who can respect the character’s history while also creating a different version for modern audiences. Why It Matters for Casting Casting major franchise characters is one of the biggest challenges in the entertainment industry. Actors taking over iconic roles must balance audience expectations, the original character identity, and the opportunity to bring something new to the performance. For actors, franchise casting also shows the importance of developing range and being prepared for roles that require both performance skills and connection with a global audience. ACCA Casting Insight: Major franchise projects often combine established performers with emerging talent to create a new generation of characters. Source: Marvel Studios / Entertainment industry reports Hashtags: #MarvelCasting #XMen #MayaBoyd #Storm #MarvelStudios #HollywoodCasting #CastingNews #Actors #FilmIndustry #ACCA #ArtCityCasting #FilmCasting #SuperheroMovies #EntertainmentNews #Hollywood Paradise Season 3 Opens Background Casting in Washington, D.C. September 23, 2026 | Hollywood / TV Casting Opportunity — Casting Open The third season of the television series ** Paradise ** is currently looking for background performers for upcoming filming in Washington, D.C. The production is working with Kendall Cooper Casting and is seeking different types of background talent, including: Adults and children School students Tourists Business professionals Secret Service personnel Cyclists and joggers International diplomats Background performers help create realistic environments around the main cast and are an important part of television and film production. Opportunities for New Performers Background casting can provide actors with valuable experience on professional sets, including learning how productions operate, understanding set rules, and working alongside experienced cast and crew members. For many performers, background roles can be an early step toward building confidence and gaining knowledge of the industry. Why It Matters for Casting Large productions require many different types of performers, not only leading actors. Casting teams carefully select background talent to match the world of the story, including age, appearance, movement, and character style. This highlights the importance of casting beyond main roles and shows how every performer contributes to creating a believable production. ACCA Casting Insight: Background roles can help new actors understand professional production environments and develop on-set experience. Source: Kendall Cooper Casting / SAG-AFTRA casting information

Paramount settles states' antitrust lawsuit over proposed Warner Bros. acquisition

Distribution

Sep 23, 2026

Paramount settles states' antitrust lawsuit over proposed Warner Bros. acquisition

The agreement includes reported theatrical commitments and $1.5 billion in additional production spending over five years, but requires court approval and does not complete the acquisition. Paramount Skydance has reached a settlement with state attorneys general in their antitrust lawsuit over its proposed acquisition of Warner Bros. Discovery, according to efe.com. EFE reports that the agreement includes theatrical-release commitments, an additional $1.5 billion in production investment over five years and restrictions on cable negotiations. The settlement still requires court approval. It addresses a legal obstacle to the proposed transaction but does not mean the acquisition has closed. Source: efe.com

The War for the Future of Online Sales Has Begun: Amazon Blocks Meta's AI from Shopping, While Shopify Embraces the Change

Marketing

Sep 22, 2026

The War for the Future of Online Sales Has Begun: Amazon Blocks Meta's AI from Shopping, While Shopify Embraces the Change

This new development is not merely a simple conflict between three corporate giants; rather, it raises a much more crucial question: In the era of AI Agents, who will control the relationship between the buyer and the seller? The Conflict Between Meta and Amazon Meta’s AI, known as Muse, is not just a regular chatbot; it is a Personal AI Agent capable of searching, filling out forms, and making purchases on behalf of the user with prior consent. However, Amazon has not allowed Muse to make purchases on its platform. Amazon's justification is that Meta did not notify them in advance, the agent does not identify itself while searching, and there are underlying security and data privacy concerns. In response, Meta emphasizes that Muse does not have access to users' passwords or financial information, and that all data is securely protected. Shopify’s Open Strategy Unlike Amazon, Shopify has chosen a more open path and fully supports the purchasing process through Meta. Shopify stores can allow buyers to discover products and complete their purchases directly within the Meta experience. Additionally, Shopify has activated "Agentic Storefronts," making sellers' products easily discoverable across various AI channels such as Google, Gemini, Microsoft Copilot, and ChatGPT. A Revolution in the Marketing Equation This shift has a much larger impact on marketing itself. Until now, the buyer’s journey in e-commerce revolved around: (Seeing an Ad → Clicking → Visiting Website → Searching → Comparing → Buying) But AI agents can bypass most of these stages. A user simply has to say: "Find me the best running shoes for under $150." The agent then searches for the products, compares them, and, with the buyer's consent, completes the transaction. A New Challenge for Brands and a Threat to Amazon This raises an important question for brands: If AI is deciding the product selection, how do you ensure it chooses your product? This development will fundamentally change concepts like SEO, product discovery, and even brand identity. In the future, brands will not only compete for human attention; they will also need to structure their data, pricing, reviews, and product information in a way that AI can easily understand and recommend. This issue is particularly sensitive for Amazon because it is not just a storefront; it operates a massive advertising business. If buyers no longer go to Amazon to search and compare, and the AI does it instead, the visibility of ads and "Sponsored Products" will drop significantly. This poses a major threat to its advertising revenue model. Ultimately, this war is about one thing: In the future of E-commerce, who will stand between the buyer and the brand? The online store, the search engine, social media, or the AI agent? Amazon is trying to keep this relationship within its walled garden, while Shopify aims to position itself at the heart of this new world where AI becomes the primary buyer.

Chanel Cresswell Joins Netflix Series The Lords’ Day With Damson Idris and Harry Lawtey

Casting

Sep 22, 2026

Chanel Cresswell Joins Netflix Series The Lords’ Day With Damson Idris and Harry Lawtey

September 22, 2026 | UK | Casting News BAFTA-winning British actor Chanel Cresswell has joined the cast of Netflix’s upcoming series The Lords’ Day, alongside Damson Idris and Harry Lawtey. Deadline reported the casting on September 22, confirming Cresswell as the latest addition to the Netflix project. A New Addition to The Lords’ Day Cresswell joins a growing cast led by Idris and Lawtey, bringing another established British performer to the series. Cresswell is known for her work across British television and film and won a BAFTA for her performance in This Is England ’90. Her addition strengthens the ensemble as Netflix continues developing the project. Further details about her character have not yet been revealed publicly. Why It Matters for Casting Cresswell’s casting is a useful example of how major productions continue building their supporting ensembles around already-established lead actors. For actors, it also shows that casting announcements can happen gradually. A production may confirm its leading actors first, while additional characters and supporting roles continue to be filled as development progresses. Source: Deadline – Chanel Cresswell Cast in Netflix’s The Lords’ Day Website hashtags: #ChanelCresswell #TheLordsDay #Netflix #NetflixCasting #DamsonIdris #HarryLawtey #CastingNews #Casting #Actors #Acting #TVCasting #NetflixSeries #BritishActors #BritishTV #TelevisionCasting #FilmIndustry #EntertainmentNews #ACCA #ArtCityCasting #CastingIndustry Rajkummar Rao and Pratibha Ranta Reportedly Set to Lead Fantasy Horror Vishkanya September 22, 2026 | India | Casting News Rajkummar Rao and Pratibha Ranta are reportedly set to star together for the first time in Vishkanya, an upcoming fantasy-horror film from Dharma Productions. The original report came from Bollywood Hungama on September 21, with additional Indian outlets reporting the casting on September 22. Because the project has been reported through industry sources rather than a formal Dharma Productions casting announcement, “reportedly” remains the safest wording at this stage. Pratibha Ranta Reportedly Takes the Title Role According to the reports, Pratibha Ranta is expected to play the titular Vishkanya, while details about Rajkummar Rao’s character remain under wraps. The film is expected to combine fantasy and horror within a supernatural, mythic world. It will be directed by Sonal Joshi, who previously directed Sukhee. Production is reportedly expected to begin before the end of 2026. The project would mark Ranta’s second collaboration with Dharma Productions after Accused. Rao previously worked with the studio on Mr. & Mrs. Mahi. Why It Matters for Casting The reported pairing brings together two performers with different career trajectories: Rao is an established leading actor, while Ranta has been building her profile following projects including Laapataa Ladies. It is also a good reminder for actors and casting professionals about the difference between industry casting reports and official casting announcements. Until the production company formally confirms the casting, reports should be clearly attributed rather than presented as an official announcement. Sources: Bollywood Hungama – Original Vishkanya Casting Report Times of India – Vishkanya Casting Report Mid-day – Rajkummar Rao and Pratibha Ranta Team Up for Vishkanya

Music

Sep 22, 2026

BIJI’s Afsana: Reclaiming the Kurdish Kolbal, Diaspora Identity, and the New Wave of Global Music

When luxury fashion houses like Louis Vuitton faced criticism for commercializing traditional heritage garments like the Kurdish Kolbal without acknowledging their roots, it highlighted a persistent tension in global culture: commercial appropriation versus authentic stewardship. Long before high-fashion runways attempted to reframe this traditional Kurdish symbol, the creative duo BIJI had already established the Kolbal as a central element of their visual identity for their project Afsana (meaning Legends, Myths, or Saga). For BIJI, incorporating the Kolbal is not an aesthetic trend; it is a declaration of cultural ownership and a testament to how diaspora artists are protecting their heritage while shaping the sound of global music. Who is BIJI? The Duo Redefining Diaspora Sound BIJI is the artistic collision of two visionaries driven by a shared desire for cultural recognition and unrestricted self-expression: Robin Nazari: A Kurdish-Swedish recording artist and actor born into a lineage of poets and musicians. Nazari gained widespread acclaim for his acting roles in hit Netflix series such as Snabba Cash and Clark, alongside featured appearances in major film productions like The Beautiful Game. Maceo Frost: An award-winning director and music producer raised in a creative family steeped in street dance, skateboarding, and hip-hop culture. Frost earned a Gold Clio Award for his documentary work with Afrobeats star Burna Boy, as well as directing acclaimed film projects in collaboration with HBO and Adidas. Musically, BIJI seamlessly fuses traditional Kurdish and Western Asian sonic elements with modern genres including Hip-Hop, Afrobeat, Latin, and Dance. Released through global distributor EMPIRE, their work features high-level collaborations with acclaimed producers such as Shareef Badloe (Ogri of Afro Bros) and Jonathan Mballa. Inside Afsana: Freedom, Roots, and Parental Sacrifice The Afsana project serves as a rich storytelling canvas that addresses the complexities of the Kurdish diaspora experience. Beyond its boundary-pushing production, the album dives deeply into themes of systemic longing for freedom, personal identity, and honor for family history. A standout thematic pillar of the project—highlighted in tracks like "Sara's Poem"—is the tribute to diaspora mothers and fathers. BIJI captures the profound intergenerational shift experienced by refugee families: highly educated parents, former mathematicians, and professionals who fled conflict and accepted grueling, low-wage jobs in foreign countries—working as taxi drivers or nursing home aides—solely to guarantee their children the opportunity to gain university degrees and live out their unfulfilled creative dreams. Cultural Integrity vs. High-Fashion Appropriation The contrast between luxury fashion's superficial use of the Kolbal and BIJI's organic integration of the garment underscores a critical shift in the modern music landscape. When global brands appropriate indigenous symbols, the narrative is stripped of its historical weight. By positioning the Kolbal at the forefront of a modern, multi-genre music project, BIJI reclaims the narrative. They prove that traditional heritage belongs to the community that preserved it, serving as a living bridge between ancestral memory and modern youth culture. The Future of Authentic Global Fusion BIJI’s work represents more than music; it is a movement toward self-determination for diaspora artists worldwide. By refusing to dilute their identity for mainstream appeal, they demonstrate that hyper-local cultural stories—when produced with world-class artistry—resonate far beyond geographic borders

Disney and Marvel Catalogue Re-Release Drives Advance Demand in India

Distribution

Sep 22, 2026

Disney and Marvel Catalogue Re-Release Drives Advance Demand in India

Disney and Marvel’s Avengers: Endgame draws exceptional advance demand on its theatrical return, while Vibe opens its first weekend with a half-price ticket promotion. Disney/Marvel’s Avengers: Endgame has reported exceptionally strong advance bookings for its re-release in Indian cinemas, according to boxofficeindia.com. The trade report highlights the commercial potential for franchise catalogue titles in the Indian market, as Endgame’s advance demand stands out among recent reissues. In the same report, Vibe’s opening weekend is noted to be running under a 50% ticket-discount offer, with initial box office performance under review. Source: boxofficeindia.com

Casting

Sep 21, 2026

Latest Hollywood Casting News: Brad Pitt, Alan Ritchson, Nicole Wallace & More

Latest Hollywood Casting News: Brad Pitt, Alan Ritchson, Nicole Wallace & More Hollywood | Film Casting | September 21, 2026 Hollywood has delivered several major casting developments this week, from Brad Pitt returning to one of his biggest action franchises to Alan Ritchson entering talks for a major video-game adaptation. Here are four of the latest casting stories from Hollywood. Brad Pitt Returns for World War Z Sequel Brad Pitt is officially returning to the world of World War Z. Paramount Pictures is moving forward with a sequel to the 2013 zombie thriller, with Pitt set to return as the star and producer. Filmmaker Edward Berger, known for All Quiet on the Western Front and Conclave, is attached to direct. Dennis Kelly is writing the screenplay. Plot details and additional casting have not yet been announced. The project marks another attempt to continue World War Z after several previous versions of a sequel failed to move forward. Why it matters for casting: With Pitt currently the major confirmed star and additional casting still undisclosed, World War Z 2 is a Hollywood project worth watching as development continues. Source: Variety and Deadline Read the Variety report Read the Deadline report Alan Ritchson in Talks to Star in Helldivers Reacher star Alan Ritchson is in talks to lead Sony Pictures' upcoming movie adaptation of the PlayStation video game Helldivers. Ritchson has not yet been officially confirmed, but negotiations are underway following Jason Momoa's departure from the project. Justin Lin, known for directing several Fast & Furious films, is directing the adaptation. The film is based on the Helldivers video-game franchise, which follows elite soldiers fighting alien threats while defending the fictional Super Earth. Sony has scheduled the movie for November 10, 2027. Why it matters for casting: If a deal is completed, the project would give Ritchson a major theatrical studio leading role following the success of Reacher. Source: Deadline and The Hollywood Reporter Read the Deadline report Read The Hollywood Reporter coverage Nicole Wallace Cast as Female Lead in Throttled Spanish-American actress Nicole Wallace has been cast as the female lead in Amazon MGM Studios' upcoming romance Throttled. Wallace will star opposite Josh Heuston in the film adaptation of Lauren Asher's novel, the first book in her Dirty Air series. The story centers on a young woman who enters the world of professional racing with her brother and develops a complicated romance with his teammate and racing rival. Nzingha Stewart is directing the adaptation. Wallace is widely known for projects including My Fault (Culpa Mía), while Heuston is also attached to Prime Video's Off Campus adaptation. Why it matters for casting: The pairing establishes the two central leads of Amazon MGM's adaptation and brings together two actors with growing international audiences. Source: Deadline and The Hollywood Reporter Read the Deadline report Read The Hollywood Reporter coverage John Stamos, Heather Graham & More Join Golf Trip A large ensemble cast has been announced for the upcoming comedy Golf Trip. The film will star Tom Segura, Andrew Santino, Timothy Simons, Sinqua Walls, Heather Graham and John Stamos. The comedy follows a group of longtime friends whose traditional annual golf trip is disrupted when they are paired with an unexpected solo golfer. Segura will play Chuck, Santino will play Jason, Simons will play Don, Walls will play Mike, Graham will play Margo, and Stamos will play Ted. Nicholas Thomas is directing from a screenplay he co-wrote with Corey Pendergast. The film is being produced by Live Nation Studios, Hartbeat and All Things Comedy, and production is already underway. Why it matters for casting: The project brings together performers from stand-up comedy, television and film in a large ensemble, with several character roles now officially confirmed. Source: Live Nation Studios and Deadline Read the official Live Nation announcement Read the Deadline report Why These Casting Announcements Matter This week's casting developments show several different trends in Hollywood: established stars returning to major franchises, television actors moving toward studio films, international performers taking leading roles, and ensemble comedies combining talent from different areas of entertainment. For actors and casting professionals, following confirmed casting announcements also provides insight into which projects are moving into active development and production. Follow Art City Casting (ACCA) for international casting news, industry updates, acting opportunities and professional casting information.

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