The Biggest Changes in Global Marketing Strategy Right Now

 

Currently, global marketing strategy is shifting in two new directions: the Generative AI (GenAI) advertising revolution and a consumer behavior phenomenon known as Treatonomics.

According to the latest economic reports and insights from the Marketing Brew platform, giant companies like Coca-Cola are rapidly adopting Generative AI (GenAI) models to produce video advertisements. The primary goal of this transition is to reduce costs and save marketing campaign budgets without compromising quality.

At the same time, global financial crises have driven the rapid spread of the economic phenomenon of Treatonomics, or "small treat culture." This phenomenon reveals that rather than spending money on large purchases, consumers are increasingly willing to spend on small, joy-inducing items, such as an expensive lipstick or a specialty drink. In response to this psychological and economic shift, companies have adapted their marketing messaging, focusing on selling and creating "daily moments of joy" to attract customers.