
The End of the Classic Campaign Era: How Netcore.ai is Leading the "Autonomous Marketing" Revolution
The era of managing marketing campaigns manually and relying on continuous human decision-making is coming to an end. Advancements in Artificial Intelligence (AI) are no longer just a tool to assist marketing teams; they can now entirely lead the process. In this context, one of the biggest news in the world of Marketing Technology (MarTech) was the announcement of a major strategic shift by one of the giant companies in this field.
From Netcore Cloud to Netcore.ai: More Than Just a Name Change The marketing technology company officially changed its name from Netcore Cloud to Netcore.ai. At first glance, this might seem like a simple rebranding, but in reality, it is the announcement of an entirely new era in the industry called "Agentic Marketing." This move aims to make Artificial Intelligence the core of decision-making and management, not just a secondary tool.
What is Agentic Marketing? In short, Agentic Marketing means giving full authority to AI to plan, execute, and analyze campaigns without the need for direct human supervision or intervention. Netcore.ai's new platform relies on 7 AI Agents. These agents work like a tireless marketing team; they continuously analyze data, choose the best time and method to reach the customer, and optimize campaigns in real-time.
A Revolution in the Business Model: Profit Sharing Instead of a Fixed Fee One of the most fascinating points of this change is not only in the technology but also in how the company interacts with its clients. In the classic model, brands paid a fixed fee to agencies or marketing software, regardless of what the outcomes would be. However, Netcore.ai changed this equation! The company will now become a partner in the profits and outcomes of the campaigns with brands, instead of receiving a fixed fee. This means: if the technology is not successful in increasing sales and profits, the company does not profit either. This is the greatest proof of the company's complete confidence in its AI agents.













